But what about the brands that were interwoven into those traditions?
My daily routine includes Pantene products to maintain my hair healthy and smooth. My triennial tradition included chopping said hair and sending it to Pantene’s foundation “Beautiful Lengths.” I came across Pantene’s foundation when researching non-profits to donate my hair and found some lacking .
The first time I donated my hair, it seemed very poetic - my hair was sent off to the company who helped nurture it during its growth. Then, I was shocked to learn you cannot write off a hair donation on your taxes (can’t do it for kidney donations either.)
More recently, every Spring my family would donate to Phoenix Children’s Hospital. Our donation would entitle the boys to get their heads buzzed, and my pony tail lopped off. Except this year, our annual tradition was canceled. Furthermore, Pantene decided to wind down the Beautiful Lengths program. “Synthetic-hair technology has vastly improved … This change in patient need has resulted in decreased demand for real-hair wigs at the American and Canadian Cancer Societies.” (Panente is continuing it’s philanthropic efforts by providing support to Feeding America. )
It’s time to research new non-profits where I can hand off my hair. And begin a new tradition.
Saturday, June 27 at 10 a.m.(AZ time), it will be my turn to get my quarantine haircut on Facebook Live. Our family will make its donation online and we encourage everyone to continue to donate and support the non-profit organizations they are passionate about.
While national attention continues to be on the COVID crisis, let’s not forget the patients and families facing off against cancer.
And with so much uncertainty, it’s comforting to know I can count on Pantene for a great hair day, be it long or short.